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There’s no shortage of content on internet marketing, but unfortunately most of it simply isn’t applicable to most or even slightly practical. With the world of online marketing rapidly changing, thousands of businesses are forced to completely change their plans, all at the drop of a hat. Despite being highly effective, when not built on a scalable strategy, internet marketing quickly falls apart.

Luckily, there’s an online alternative to the hustle and bustle of traditional internet marketing. While thousands of businesses engage in an all-out fight for low quality links, smart businesses are giving their fans, customers, and audiences great content, and are picking up valuable exposure naturally. Through some slick and interesting linkbait articles, your business can go from a one-on-one linking strategy to an ultra-powerful, low-maintenance online marketing method.

If your business is getting tired of endless reciprocal linking and low quality writing, check out these four reasons to build your long-term marketing strategy with linkbait articles:

1. Linkbaits are popular, no matter what your niche is.

Some niches are, let’s face it, a little bland. While it’s difficult to craft a brilliant article on stained wood, it’s certainly not impossible. The greatest thing about linkbait articles is that once they’re out there, they quickly become popular. Invest some time into a great linkbait that covers your niche and you’ll end up with some serious online exposure, powerful SEO backlinks, and explosive popularity.

2. You don’t promote linkbait – other people promote it for you.

There’s one rule for online content marketing: write things that are worth reading. Simply put, the majority of press releases and grand advertisements just aren’t effective for connecting with a wide audiences. Instead of sinking thousands of dollars into a media-level press program, create an article that will appeal to your audience. That way, you’ll have thousands of people passively promoting you, all while you sit back and plan your next marketing move.

3. Linkbait doesn’t just generate links, but viral exposure.

Most internet marketing articles are good for one thing only: SEO. Instead of being designed as mindless keyword fodder, link baits are written to appeal to a die-hard audience of fans. As a result, you’re not just generating links when they spread from website to website, but real viral marketing exposure. There’s no need for separate viral marketing and SEO strategies with linkbaits – just create some ultra-fun articles and get your audience busy reading, linking, and talking about you.

4. Linkbaits are linked to 24/7, causing passive SEO power.

Link building is a tedious and often unrewarding task – one that can suck up resources and slow work output to a crawl. Search marketers despise link building, as it’s such a mindless task that even outsourcing it is uninteresting.

So why not crowdsource it? Linkbaits aren’t built using the same template as a standard SEO article – they’re interesting, eye-catching, and above anything else, 100% linkable. Instead of wasting time and money on manual link building, craft some popular linkbaits and enjoy completely crowdsourced link building for your web presence.

Bigmouthmedia’s 2009 online PR survey has revealed that despite a marked rise in interest, the majority of the UK’s leading public relations firms are still failing to get to grips with the world of online media.

According to the latest updated survey of Britain’s 100 leading press and public relations agencies, the number of PR firms offering online PR and social media services has undergone a sharp rise over the last year, with 40% now claiming to provide a range of internet services.

Representing an increase of 90.5% compared with the 2008 survey results, the boost is evidence of the growth of a interest in online PR from traditional agencies.

“The PR industry is certainly beginning to come to terms with online PR and social media, no doubt motivated by the proven benefits of digital campaigns, but it is less clear whether the sector fully understands the discipline. It is not simply a case of replicating your offline press releases on the web, but requires specialist expertise and an informed understanding of how people engage with news, brands and products on the web” said Leanne Rinning, Online PR Manager at bigmouthmedia.

“Online PR has to be viewed as part of your overall online marketing mix. It is most effective and more measurable when dovetailed with your SEO, PPC and display activity”

The survey also reveals that the number of agencies publishing blogs has doubled in the last year. Despite widespread recognition of the value and importance of blogging as a media tool, however, a surprising 78% are still failing to produce their own.

Some 60% of the agencies surveyed admitted that they have yet to include online PR as part of their service offering. However, only 45% of the operations that claimed to have new media covered actually published their own blogs.

Taken as a whole, only 22% of UK PR consultancies currently use blogs to communicate with clients, colleagues and the wider marketplace.

Get in touch to find out how Link Baits can integrate a hybrid of social media, SEO and online PR into your business and watch it flourish.