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There’s no shortage of content on internet marketing, but unfortunately most of it simply isn’t applicable to most or even slightly practical. With the world of online marketing rapidly changing, thousands of businesses are forced to completely change their plans, all at the drop of a hat. Despite being highly effective, when not built on a scalable strategy, internet marketing quickly falls apart.

Luckily, there’s an online alternative to the hustle and bustle of traditional internet marketing. While thousands of businesses engage in an all-out fight for low quality links, smart businesses are giving their fans, customers, and audiences great content, and are picking up valuable exposure naturally. Through some slick and interesting linkbait articles, your business can go from a one-on-one linking strategy to an ultra-powerful, low-maintenance online marketing method.

If your business is getting tired of endless reciprocal linking and low quality writing, check out these four reasons to build your long-term marketing strategy with linkbait articles:

1. Linkbaits are popular, no matter what your niche is.

Some niches are, let’s face it, a little bland. While it’s difficult to craft a brilliant article on stained wood, it’s certainly not impossible. The greatest thing about linkbait articles is that once they’re out there, they quickly become popular. Invest some time into a great linkbait that covers your niche and you’ll end up with some serious online exposure, powerful SEO backlinks, and explosive popularity.

2. You don’t promote linkbait – other people promote it for you.

There’s one rule for online content marketing: write things that are worth reading. Simply put, the majority of press releases and grand advertisements just aren’t effective for connecting with a wide audiences. Instead of sinking thousands of dollars into a media-level press program, create an article that will appeal to your audience. That way, you’ll have thousands of people passively promoting you, all while you sit back and plan your next marketing move.

3. Linkbait doesn’t just generate links, but viral exposure.

Most internet marketing articles are good for one thing only: SEO. Instead of being designed as mindless keyword fodder, link baits are written to appeal to a die-hard audience of fans. As a result, you’re not just generating links when they spread from website to website, but real viral marketing exposure. There’s no need for separate viral marketing and SEO strategies with linkbaits – just create some ultra-fun articles and get your audience busy reading, linking, and talking about you.

4. Linkbaits are linked to 24/7, causing passive SEO power.

Link building is a tedious and often unrewarding task – one that can suck up resources and slow work output to a crawl. Search marketers despise link building, as it’s such a mindless task that even outsourcing it is uninteresting.

So why not crowdsource it? Linkbaits aren’t built using the same template as a standard SEO article – they’re interesting, eye-catching, and above anything else, 100% linkable. Instead of wasting time and money on manual link building, craft some popular linkbaits and enjoy completely crowdsourced link building for your web presence.

Amongst internet marketers, linkbaits are the holy grail of link-worthy content. Designed to attract attention, inspire backlinks, and bring in a wave of social media traffic, linkbait articles are a favorite amongst search marketers and viral marketing experts.

So what exactly is a linkbait article? Put simply, it’s an article that’s designed to attract links and online attention. Rather than the standard, somewhat boring internet article, linkbaits are designed from the ground up to draw readers’ attention, entice people to click through, and finally, encourage people to link back to the article itself.

Unfortunately, not many marketers know how to write great linkbaits. For every truly inspiring article, there are hundreds of imitators and poor copies. These five simple tips will help you get your linkbaits up to scratch, and potentially help you untap a highly lucrative online marketing method.

1. Give it a good headline.

Most headlines are boring. They’re non-descriptive, uninspiring, and patently uninteresting. Online, it’s a constant battle for clicks between you and your competitors. With a boring title, no one is going to click through to your article. Spend an hour or two brainstorming great titles, and don’t settle for something that doesn’t shock, inspire, or entertain you.

2. How-to guides and lists are where the money is.

If you’re writing a quick list of tips on painting, don’t just call it “Painting Tips”. Add some inspiration, and make it clear that it’s a list. “5 Ultra-Useful Painting Tactics” is going to draw attention from painters and art enthusiasts. Lists are gold for click-through rates, especially on ultra-popular social bookmarking websites. Feel free to experiment, but for guaranteed clicks it’s best to stick to the list or how-to format.

3. Keep your sentences short.

People love to skim read, especially online. Long sentences might be great for explaining and expanding on topics, but they’re overkill for link bait articles. Keep sentences short and you’ll find that readers finish your article; bloat them unnecessarily and you’ll lose people halfway through.

4. Bullet-points are either your best friend, or your worst enemy.

When used properly, bullet-points are a great addition to a linkbait article. However, there are a few guidelines to stick through. Before you start your article, get your notepad ready and note them down:

• Keep bullet points short.
• No more than seven words per line.
• Indent them from your paragraphs.

5. Don’t be afraid to use pictures.

They say an image is worth one thousand words, but when it comes to linkbaits it could be more accurately described as ‘one thousand extra views’. Simply put, adding images to your linkbaits gives you an edge that few online articles have. You’re more linkable, more interesting, and significantly more reader-friendly. Spend the extra time and find a great image for each and every article.