Use Social Media To Improve Customer Relationships
by admin on Jan.26, 2010, under Social Media Marketing
So the last couple of weeks I have been banging on to you guys about, “how the world is changing” and “get involved in social media” (you need to know that in my head I was saying that like a medieval jester announcing the arrival of the King…something along those lines anyway…sorry, I’m digressing slightly!).
Well I wasn’t lying…in fact a big dog in the marketing world, located on the other side of the pond, has reviewed social media for businesses in 2009. In fact, by all counts it seems to be a rather poor performance for businesses.
It was found that in 2009 businesses struggled to keep up with their customers on social media networks.
When the ball started to roll for social media there was only a handful of sites to keep track of, but now there are so many, companies need a social media marketing plan to ensure they don’t miss a trick. Not only are there so many sites to keep track of, there are so many users using them.
The recession hit everywhere pretty hard, and it was responsible for making marketing budgets a bit on the short side so what did the most intelligent of companies do? They turned to the internet of course. Whoever the bright spark that came up with that idea was should have either got a bonus for thinking of it or sacked because they didn’t think of it earlier!
Facebook itself boasts a huge 350 million users. That alone is greater than the population of North America. So think of the amount of people these companies have at the touch of a button. So many that can be exposed to a brand and all for the cost of an internet connection to start with.
Realistically, it is slightly more complex than that. Social media marketing shouldn’t be taken lightly. Businesses should be careful not to focus specifically on Facebook promotion or Twitter promotion or agencies that push for these kinds of strategies. It should be a strategy that targets the consumer with the aid of social media.
Social media is a fast, constantly varying industry and it is very difficult to have particular targets for social media when it comes to forecasting a marketing plan. Focusing on specific technologies can prove to be detrimental. It’s the overall trend that requires the most attention. It is a rising trend that customers are using these social media sites more and more, and therefore, companies should react to this positively with an open mind.